Cross Marketing
Specialty Panels

In addition to the basic and semi-basic attributes of our MotheR panel, Cross Marketing has created a database of up to 500,000 participants' detailed attributes on the basis of independent surveys conducted regularly. We can narrow down target samples on the basis of approximately 1,500 conditions and conduct surveys quickly and cheaply.

List of specialty panels

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  Alcoholic beverage panelSurvey panel on topics related to the consumption of alcoholic drinks. We can select respondents on the basis of how often they drink different alcoholic beverages.

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  Company panelSurvey panel on topics related to companies and occupations. We can divide respondents into various categories, including the industry, stock market listing, number of employees, and location. We can also divide respondents by criteria such as industry type, occupation, position, role and authority in the workplace, and intention to change jobs.

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  Car owner panelSurvey panel comprising automobile owners. We can segment respondents according to categories such as whether they have a driver's license, the number of vehicles owned, vehicle type, equipment installed, tires used, and future purchasing intention.

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  Cosmetics panelSurvey panel for users of cosmetics. Respondents are segmented according categories such as their using experience, purchasing price range, and purchasing channels for hair care, skin care, makeup items and so on.

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  Beverage panelSurvey panel on the consumption of beverages. We can segment respondents according to categories such as frequency of consumption for different beverage types or place of purchase.

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  Nursing care panelSurvey panel on topics related to nursing care. We can segment respondents by categories such as level of care required by the person receiving care and the care situation at home.

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  Home appliances and audiovisual equipment panelSurvey panel for home appliance and audiovisual equipment ownership. We can segment respondents by categories such as home appliance ownership and usage (kitchen appliances, audiovisual equipment, PCs, cameras, gaming devices, etc.)

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  Betting and gambling panelSurvey panel of consumers who bet or gamble. We can segment respondents by gambling activity (e.g., pachinko/slot machines, Japan Racing Association horseracing, local horseracing, cycle races, etc.).

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  Homeowners/renters panelSurvey panel on homeownership and renting. We can segment respondents according to categories such as type of house, years of residence, refurbishment history, home purchase intentions, home facilities, etc.

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  High-quality contact lens panelSurvey panel for contact lens users. We can segment respondents by categories such as type of contact lens used (daily, weekly, etc.)

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  Qualification holders' panelSurvey panel of holders of various qualifications. We can segment respondents by categories such as the different qualifications they hold.

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  Cellphone user panelSurvey panel for ownership and usage of cellphones. We can segment respondents by categories such as the service provider, type of device (model/series), frequency of certain function using, etc.

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  Financial panelSurvey panel on ownership of financial assets. We can segment respondents by categories such as asset type, total financial and real estate assets, ownership of financial and real estate investments, credit card usage, etc.

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  Motorbike panelSurvey panel of motorbike users. We can segment respondents according to categories such as the whether they ride a motorbike, number of motorbikes they own, and the brand of their most recently purchased motorcycle.

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  Newspaper reader panelSurvey panel of newspaper readers. We can segment respondents into categories such as home/office subscriptions, purchase of newspapers at convenience stores, train stations, kiosks.

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  Pet owner panelSurvey panel of pet owners. We can segment respondents based on categories such as what pet they have, the age of the dogs or cats, and the type of dog or cat food purchased over the past three months.

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  Purchaser panelSurvey panel on purchasing activity. We can segment respondents by categories such as the supermarkets they frequently visit or their preferred electronic payment method.

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  Medical patient panelSurvey panel for topics related to diseases and illnesses. We can segment respondents according to categories such as current or past symptoms, and pharmaceutical prescriptions.

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  Smoking/tobacco panelSurvey panel on smoking habits. We can segment respondents by categories such as their preferred cigarette brand, place of purchase, and experience of quitting smoking.

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  Student panelSurvey panel of school or university students. We can segment respondents by academic year, level of education, department or field of study, career path, desired department or field of study, industry in which respondent would like to work, etc.

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  Travel and vacation panelSurvey panel for topics related to travel of both private and business purpose. We can segment respondents by experience of travelling domestically or internationally, destination, airlines used, etc.