Beyond marketing research.


Beyond marketing research.


Beyond marketing research.


Beyond marketing research.


Beyond marketing research.




  • Marketing Research

    Marketing Research

    Marketing research is not just about understanding market trends; it involves a much deeper understanding of the market including customers, drivers of satisfaction, and many other elements. To turn data into usable data – data that allow us to recognize implicit needs and forecast future needs – a clear and precise objective along with the use of the correct research methodology are essential.

  • Data Marketing

    Data Marketing

    By harnessing our “marketing ideation” and “data interpretation” capabilities, we bridge data marketing and consultation with traditional marketing research, which allows us to further support our clients’ marketing efforts by fully understanding and getting the most out of their data.

  • Global Research

    Global Research

    Clients are increasingly looking outside of their local markets for growth opportunities. With offices around the world and a robust infrastructure in Asia, the global marketing research services that we offer go beyond just getting past language barriers. Our fieldwork and research experts who are native to their country take into full consideration local customs, culture, legal regulations, and nuances when designing and carrying out research projects.

  • Consultancy


    We listen closely to our clients’ to ensure that we have a clear and in-depth understanding of them and their issue, which also includes understanding the market situation they are facing, their management, business, and sales strategies, and any other factor related to their issue . Through a close and trusting collaboration with our client throughout the project cycle, we are able to offer the most effective solution possible.

To Become a Marketing Intelligence Company

With the rapid progress in digitization and the accelerated speed in which data is being exchanged, the amount of data that is being handled by companies is growing exponentially. With the vast amount of data available on one hand, the abundance can be overwhelming and can lead to a lot of usable data being lost in the pile. The ability for companies to effectively optimize data into effective decisions is becoming an even greater challenge.

One issue is that some companies are not fully aware of the value that management can derive from the proper use of data. For such companies, “gut instinct” based on past experience is deeply rooted in management policies, which can be risky as it can weaken a company’s ability to effectively react to the dynamic consumer and competitor environments.

A key human resource is someone who can consolidate internal and external data and formulate a strategy based on analyzing the combined data. However, it is risky to rely on an individual as this person may eventually resign. It is essential to consider systemizing the process so that the handling of data and the formulation of strategies are not reliant on an individual, but on the organization. Therefore, an issue for the management team to consider is the organizational structure and how data management can be systemized internally.

Currently, an increasing number of companies are seeking precision in processing and organizing multitudes of data, extracting strategic information from data that directly contribute to business decisions – “marketing intelligence” – and to be able to take actions from those decisions. With our extensive experience in supporting our clients’ marketing efforts through marketing research, we believe that it is our duty to also offer our clients what they are now seeking – “marketing intelligence.”

At Cross Marketing, marketing research and understanding consumers will remain at the core of our business, and through our ability to manage and analyze the myriad of data available out there, we will continue to support our clients’ marketing efforts on a global scale.

Miki Igarashi
President and CEO
Cross Marketing Inc.

About Us

Company NameCross Marketing Inc.
EstablishedApril 1, 2003
CapitalJPY 100,000,000 (as of November 2013)
Address (Headquarters)
Tokyo Opera City Tower, 24F
3-20-2 Nishishinjuku, Shinjuku-ku,
Tokyo 163-1424 JAPAN

(Western Japan Sales Office)
Mainichi Shimbun Building, 4F
3-4-5 Umeda, Kita-ku
Osaka-shi, Osaka-fu 530-0001

(Nagoya Office)
Sakura-dori Ootsu Nakakoma Bldg., Unit 703
3-20-22 Marunouchi, Naka-ku
Nagoya-shi, Aichi-ken 460-0002
Executives Miki Igarashi, President and CEO
Susumu Kamei, Director
Masahiro Sugimura, Director
Yuuki Serizawa, Director
Koji Onozuka, Director
Keiichi Sakai, Auditor
Consolidated Number of Employees 1,854 (including 542 temporary staff)
Domestic: 811 (157), Overseas: 1,043 (385)
※As of December 2019
Main Business Market research business
Consultation to affect market research
Holding Company Cross Marketing Group Inc.
(Listed on the First Section of the Tokyo Stock Exchange)
Security Code: 3675)
Subsidiaries Evirosell Japan Inc.
Shopper’s Eye Inc.
Kadence International Business Research Pte. Ltd.
Kadence International Inc. CHINA
Kadence International (Thailand) Co., Ltd.
Cross Communication Inc.
Cross Propworks Inc.
Fittio Inc.
D&M, Inc.
Karada Laboratory Inc.
Cross Ventures Inc.
withwork Inc.
Affiliated Companies Research Panel Inc.
Associations Japan Marketing Research Association
Japan Marketing Association
The Japan DataScientist Society
The Behaviormetric Society of Japan