Beyond marketing research.


Beyond marketing research.


Beyond marketing research.


Beyond marketing research.


Beyond marketing research.



  • Marketing Research

    Marketing Research

    Marketing research is not just about understanding market trends; it involves a much deeper understanding of the market including customers, drivers of satisfaction, and many other elements. To turn data into usable data – data that allow us to recognize implicit needs and forecast future needs – a clear and precise objective along with the use of the correct research methodology are essential.

  • Data Marketing

    Data Marketing

    By harnessing our “marketing ideation” and “data interpretation” capabilities, we bridge data marketing and consultation with traditional marketing research, which allows us to further support our clients’ marketing efforts by fully understanding and getting the most out of their data.

  • Global Research

    Global Research

    Clients are increasingly looking outside of their local markets for growth opportunities. With offices around the world and a robust infrastructure in Asia, the global marketing research services that we offer go beyond just getting past language barriers. Our fieldwork and research experts who are native to their country take into full consideration local customs, culture, legal regulations, and nuances when designing and carrying out research projects.

  • Consultancy


    We listen closely to our clients’ to ensure that we have a clear and in-depth understanding of them and their issue, which also includes understanding the market situation they are facing, their management, business, and sales strategies, and any other factor related to their issue . Through a close and trusting collaboration with our client throughout the project cycle, we are able to offer the most effective solution possible.

To Become a Marketing Intelligence Company

With the rapid progress in digitization and the accelerated speed in which data is being exchanged, the amount of data that is being handled by companies is growing exponentially. With the vast amount of data available on one hand, the abundance can be overwhelming and can lead to a lot of usable data being lost in the pile. The ability for companies to effectively optimize data into effective decisions is becoming an even greater challenge.

One issue is that some companies are not fully aware of the value that management can derive from the proper use of data. For such companies, “gut instinct” based on past experience is deeply rooted in management policies, which can be risky as it can weaken a company’s ability to effectively react to the dynamic consumer and competitor environments.

A key human resource is someone who can consolidate internal and external data and formulate a strategy based on analyzing the combined data. However, it is risky to rely on an individual as this person may eventually resign. It is essential to consider systemizing the process so that the handling of data and the formulation of strategies are not reliant on an individual, but on the organization. Therefore, an issue for the management team to consider is the organizational structure and how data management can be systemized internally.

Currently, an increasing number of companies are seeking precision in processing and organizing multitudes of data, extracting strategic information from data that directly contribute to business decisions – “marketing intelligence” – and to be able to take actions from those decisions. With our extensive experience in supporting our clients’ marketing efforts through marketing research, we believe that it is our duty to also offer our clients what they are now seeking – “marketing intelligence.”

At Cross Marketing, marketing research and understanding consumers will remain at the core of our business, and through our ability to manage and analyze the myriad of data available out there, we will continue to support our clients’ marketing efforts on a global scale.

Miki Igarashi
President and CEO
Cross Marketing Inc.


  • Internet Research

    Internet ResearchSuccessful in custom-made scripting with high quality. Provides enriched support of research planning, free data processing tool etc.

  • Focus Group Interview

    Focus Group Interview(FGI)Research where 6-8 respondents discuss in a group. It unveils feelings/true opinion of consumers.

  • In-depth Interview

    In-depth Interview(IDI)One on one interview. It enables us deeply to understand motivations for behavior that is difficult to grasp in a quantitative research.

  • In-store Survey

    In-store SurveyResearches change of shopping attitudes that are influenced by POP, package, floor layout and etc. in real stores.

  • Home Use Test

    Home-use Test (HUT)Tests feeling of use and evaluates new products and mockup samples used in a real life of respondent.

  • Central Location Test(CLT)

    Central Location Test (CLT)Tests feelings after touching/drinking/eating test products, evaluation of CF etc. at venue.

  • Home Visit

    Home VisitVisits respondent’s house. It makes understands real lifestyle of respondents through monitoring non-verbal information at home.

  • Neuro Marketing

    Neuro MarketingAn approach to use marketing by grasping consumer mind and reaction through best utilizing knowledge about neuro science.

  • Cross Trace

    Cross TraceSupports appropriate digital marketing through analysis of profile data x behavior data x consciousness data.

  • BI Cross

    BI CrossIs a support service of analysis platform development combining data analysis & reporting with engineering technology such as data handling.

  • Customer Journey Type Data Analysis

    Customer Journey Type Data AnalysisIdentifies customer images from both macro and micro viewpoints by visualizing consumer data through consumer data integration.

  • Data Story Board

    Data StoryboardSupports content improvement for lead generation and lead nurturing.

  • QiQUMO

    QiQUMOAn Internet research tool that makes users themselves conduct researches such as scripting through inspirational user interface and collect survey results.

  • Cross Finder2

    Cross Finder2An easy software of free data processing that provide quick data processing and analysis. It provides easy use only by installing it in a PC.

  • Future Design Card

    Future Design CardA trend data set that catches “NOW” of consumers analyzed by 13 categories and 127 topics in “Life” “Society.”

  • CORE (Consumer Total Lifestyle Survey)

    CORE (Consumer Total Lifestyle Survey)Can use as database to understand insights of lifestyle from accumulated data of time series, which fixed-point observation of change on consumers for 30 years.

  • Instagrammer View

    Instagrammer ViewSupport the development of products and services that are sympathized by users with top instagrammers.

  • Social Cross

    Social CrossCollects and analyzes the word-of-mouth communication and the real voice of the user on Twitter and other SNS that are utilized for corporate marketing activities.

  • Collaborating Workshop

    Collaborating WorkshopFocus group interview in which consumers participate. A new style of focus group interview that envision lifestyle experience by “fans.”


    iDOBATA KAIGIIs an approach to use an off-line face-to-face community. It enables to see insights on senior's real intention from multi-angles by hearing daily casual conversation among seniors.

  • U26 Community

    U26 CommunityConducts a monthly focus group interviews with varied topics in order to understand value/consciousness of males that are called as “U-26 Generation.”

  • PerceptionR

    PerceptionRIt is a survey that measures the speed of subconscious responses to images, text, etc. on a web survey.

  • Virtual Insight 360°View

    Virtual Insight 360°View Using a 360° panoramic view, the virtual store experience will net a "shelf, package and store" rating.

  • RDIT

    RDITIt is a method of randomly surveying the general netizens of the world.

About Us

Company NameCross Marketing Inc.
EstablishedApril 1, 2003
CapitalJPY 100,000,000 (as of November 2013)
Address (Headquarters)
Tokyo Opera City Tower, 24F
3-20-2 Nishishinjuku, Shinjuku-ku,
Tokyo 163-1424 JAPAN

(Western Japan Sales Office)
Mainichi Shimbun Building, 4F
3-4-5 Umeda, Kita-ku
Osaka-shi, Osaka-fu 530-0001

(Nagoya Office)
Sakura-dori Ootsu Nakakoma Bldg., Unit 703
3-20-22 Marunouchi, Naka-ku
Nagoya-shi, Aichi-ken 460-0002
Executives Miki Igarashi, President and CEO
Takehisa Matsuda, Director
Susumu Kamei, Director
Masahiro Sugimura, Director
Koji Onozuka, Director
Keiichi Sakai, Auditor
Consolidated Number of Employees 2,092 (including 546 temporary staff)
Domestic: 910 (150), Overseas: 1,182 (396)
※As of June 2019
Main Business Internet Research
Other Marketing Research Services
Holding Company Cross Marketing Group Inc.
(Listed on the First Section of the Tokyo Stock Exchange)
Security Code: 3675)
Subsidiaries Research and Development, Inc.
Evirosell Japan Inc.
Shopper’s Eye Inc.
Kadence International Business Research Pte. Ltd.
Kadence International Inc. CHINA
Kadence International (Thailand) Co., Ltd.
Markelytics Solutions India Private Limited
Medical World Panel Online Inc.
Cross Communication Inc.
Cross Propworks Inc.
D&M, Inc.
Cross Ventures Inc.
Fittio Inc.
withwork Inc.
Affiliated Companies Research Panel Inc.
Associations Japan Marketing Research Association
Japan Marketing Association
The Behaviormetric Society of Japan