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"MotheR" Panel at Cross Marketing

Cross Marketing, Inc. is building a panel network with more panelists than ever before by partnering with panels from multiple companies. In addition, to support seamless online research and a variety of survey types, we offer specialty panels that are pre-segmented by specific themes.

Largest Cross Marketing survey panel in Japan

Research target panel

Approximately 12.85million people

As of January 2025

By region

panel_place_en

By age

Teens
11% 20s
19% 30s
18% 40s
20% 50s
19% 60s+
13%

Gender

Male
43% Female
57

*Figures may vary depending on attributes, usage restrictions, and other conditions.

With/without
children.

With
9% Without
51%

Marital status

Never 
42% Married
58%

Occupation

panel_graph_en

 

Other Basic Attributes

Basic Attributes

  • Family members living together
  • Type of business (only those who work for the company were asked)
  • Department (only for employees)
  • School attended (only students were asked)

Quasi-basic attributes

  • Residence type
  • Driver's license & type of license
  • Car ownership & make
  • SNS usage
  • Cell phone carrier
  • Hobbies & Interests
  • Interests
  • Devices available
 

Specialty Panels – Survey Targets Categorized by Theme

To conduct surveys under low-incidence conditions, we periodically survey our panel members to collect information on 24+ respondent attributes, including:

Gender, Prefecture, Marital status, Occupation, Industry, Number of family members living together, Presence of children, Annual household income, Driver’s license, Presence of a private car, Mobile phone carrier, etc. 

We refer to panels that are categorized by theme using this attribute information as "Specialty Panels."
Because "Specialty Panels" are already segmented into specific target groups, we can conduct accurate surveys without the need for preliminary screening.
Specialty Panel Items
Go to Specialty Panels page for details.

Quality Control of Survey Panels

The reliability of survey results depends heavily on the quality of the panelists.
Cross Marketing, Inc. manages its panels based on the following four principles to maintain and improve panel quality:

 

Principle of Accurate Registration Information

 

 

Principles of Fraudulent Registration Prevention

 

 

Principle of Eliminating Fraudulent Respondents

 

 

Panel First Principle

 

1. Principle of Accurate Registration Information

Panelists are required to register with accurate demographic information such as gender, age, and occupation. If inconsistencies are detected during registration, the application is rejected. If incorrect information is discovered post-registration, the individual is removed from the active panel.

2. Principle for Preventing Fraudulent Registration

To prevent fraudulent entries, we check for duplicates based on personal attribute data both at the time of registration and during periodic panel maintenance. Any fraudulent registrants are removed from the active panel.

3. Principle of Eliminating Fraudulent Respondents

If identity theft, multiple memberships, or inappropriate or dishonest responses are identified, the respondent is deemed fraudulent and removed from the active panel.

4. Panel-First Principle

We recognize that research is only possible through the cooperation of our panelists. Therefore, we strive to create an environment that encourages their continued participation and engagement.

Use Across a Variety of Survey Methods

Activity panels can be used in a wide range of qualitative and quantitative research methods.
We design and conduct the most appropriate research based on your specific objectives.
ico_marketing_reserch_01
Internet research
Low-cost and speedy research using the Internet.
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Group Interview (FGI)
The moderator, or "moderator," asks questions related to the survey theme to the survey participants, who are divided into groups of about 4 to 8 people, to collect free opinions and information.
ico_marketing_reserch_14
Depth Interview (IDI)
Conduct interviews conducted in the form of one-on-one interviews, focusing on one person's emotional state and allowing one to delve deeper into a single matter.
ico_marketing_reserch_02
Central Location Test (CLT)
Tastings, tastings, and product shelf-based surveys are available.
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home use test
We surveyed the actual use and evaluation of the products by having them use the products in their daily lives.

Related Pages

Cross Marketing Specialty Panels
LINE Research Monitor
LINE Research Sub panels
If you are looking for a research partner, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
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