Internet Research (Online Surveys)

Key Points of Online Research

Internet research is faster, cheaper, and more flexible than traditional “door‑to‑door,” mail, or telephone surveys.
Data quality depends on two factors: (1) the reliability and size of the survey panel, and (2) the expertise of the researcher. A large, trustworthy panel handled by seasoned professionals produces superior results.

Advantages

Fully Equipped Facilities for Research

Features of Cross Marketing's Internet Research

10 million+ respondents—the largest panel in Japan (including partner panels). We can run nationwide studies or focus tightly on specific targets.

Flexible survey design and a team of dedicated, highly specialized researchers who tailor every study to your objectives.

Built‑in data‑quality checks remove duplicate or inconsistent answers before they are counted.

Advanced analysis on demand—our analysts deliver deep dives and clear reports when required.

High quality response data

Robust in‑house authentication prevents duplicate participation, while logic checks filter inconsistent responses. We deliver clean data in CSV, Excel, ASSUM, or Shukichi formats.

Our overseas research specialists can run simultaneous online surveys across multiple countries and regions, using local panels that respect regional customs.

One of the Largest Survey Panel in Japan

With more than 10 million panelists, segmented into roughly 20 categories covering demographics, lifestyle, and purchase behavior (e.g., seniors, mobile‑phone users, car owners, cosmetics users), we can handle studies from massive general‑population surveys to highly selective niche targets. Partner panels add even more reach.
Whatever the scale or specificity of your internet‑research needs, Cross Marketing can deliver. Contact us to discuss your next project.

One of the largest survey panel in Japan, with more than 10 million respondents

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Questionnaire System

We build flexible, tailor‑made online survey screens to meet your needs—handling everything from simple questionnaires to complex survey designs. Video and image‑based questions are also supported.
With our ASP service, you can run a variety of surveys in‑house using your own target lists.

Sample Survey Screen

Below is a basic example. Click the image to enlarge.

Optional Questionnaire "Web Shelf"

A virtual product shelf can be reproduced directly on the online questionnaire screen. We can accommodate nearly any product type— including vending‑machine and ice‑cream‑freezer layouts—so respondents can evaluate packages visually. Shelf allocation, pricing, and POP placement are all easy to adjust.

Experts Provide Full Support—from Planning to Reporting
Even first‑time users receive full, end‑to‑end assistance.

Our dedicated researchers have deep marketing‑research expertise and proven field experience.
They support you through every step—from identifying business issues to designing the study, analyzing data, and delivering the final report.

• Typical concerns we solve:
• “I’m only vaguely considering research—where do I start?”
• “I’m not sure which research approach fits my objectives.”
• “We lack the right analytical methodology in‑house.”
• “Creating a report internally is difficult.”

A full‑time researcher will guide you, so you can proceed with confidence even if your in‑house resources are limited.

Hearing and Discussion of Issues (1–2 one‑hour meetings)

Google’s micro‑moment funnel—which focuses on customers’ real‑time motives and intentions rather than traditional purchase stages—guides this discussion.

Research‑Plan Proposal (≈ 1 week after the hearing)

Using insights from the discussion, we draft an optimal research plan. Working backward from the desired analyses, we specify the research menu, target attributes and sample size, and questionnaire design.

Survey Implementation (2–3 days after project confirmation)

We program a company‑exclusive survey screen and filter out fraudulent responses. With our support, you review the form, approve the screen, and launch the survey.

Analysis and Reporting (≈ 1 week after fieldwork)

Our analysts apply advanced statistical methods to address your business questions. Deliverables—raw data, tabulations, and/or a full report—are tailored to your budget.

Project Flow (Fieldwork‑Only) — Minimum 2–3 days

• Client submits finalized questionnaire.
• We program the survey screen.
• Client performs final check.
• Survey launches.
• Raw data and GT table delivered.

Full‑Support Flow Chart — ≈ 2 Weeks

• Hearing ★  
• Survey Planning / Design ★   
• Questionnaire Drafting ★　Content creation
• Programming Survey Screen★　Survey screen and content final confirmation
• Final Review & Approval ★    
• Survey Launch
• Deliver Raw Data + GT Table
• Deliver Cross‑Tab Tables
• Deliver Report ★
  ★ = Points where we request your confirmation

* Timing may vary with project scope; we’ll provide a tailored schedule.
Even for “fieldwork‑only” projects, cross‑tabs and a full report can be added as options.
The above schedule is only a rough estimate. The above schedule is only a rough estimate and will vary depending on the content of the survey, so we will inform you individually.
Even in the case of "only actual survey", cross tabulation table and report can be created as an option.

Full support for survey design and question development

To resolve your marketing challenges and uncover genuine consumer insights, survey design must be innovative and precise. Once a survey is in the field, it is usually too late to fix missing or unclear content—so getting the design right from the start is critical.

At Cross Marketing, our dedicated researchers:
- Listen closely to your issues and hypotheses.
- Propose survey designs with the planned analyses in mind.
- Scrutinize every question, guarding against problems unique to online research—e.g., inconsistent answers, missing options, or leading wording.

We also review and refine questionnaires supplied by clients, suggesting clearer wording where needed. Whether you ask, “What should we ask to solve our issue?” or need help mid‑project, we can step in at any stage.

Typical Areas of Support

Survey Design & Analysis

Target conditions, survey area, timing, sample size, weighting, quota setup, analysis axes/methods.

Survey Items

Demographics, screening/exclusion criteria, main‑study questions, variables used as analysis axes.

Question Format

Appropriate response types, total question volume, alternative interviewing or response methods.

Question Text & Options

Clear wording for questions, options, introductions, explanations, and concept statements; ensuring option lists are complete.
We can propose multiple design patterns to match your budget, or pre‑check any survey you are drafting in‑house.

We can design and propose all of the above elements once we have discussed your marketing issues.
* We can also provide multiple design options to suit different budgets.
* If you already have a draft survey or questionnaire, we can review it in advance.

Free survey tabulation tool

Clients receive Cross Finder, our proprietary no‑cost tool for quick processing, cross‑tabulation, statistical testing, multivariate analysis, and report output of survey data.

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Examples of Online Research Use Cases

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Standard schedule and deliverables for online research

Standard Schedule

We can deliver raw data in as little as two to three days and handle urgent requests—such as filling data gaps before next week’s meeting.

Deliverables

Within the basic fee, you receive:

• Raw data (Excel, labeled)
• Simple tabulation table (GT table)
• Cross Finder 2 data file (for our free tabulation tool)
• Survey‑screen HTML (question text, choices, and logic)
  
  

Optional add‑ons:

• Cross‑tabulation tables
  segmented by attributes or behaviors, delivered in Excel.
• Survey report
  summary plus charts and analyst comments, typically in PowerPoint or Excel; customized formats available on request.

Basic deliverables

Click any image to enlarge.

Optional Deliverables

Click any image to enlarge.

Cost of online research

Fees start at ¥90,000. Pricing depends on questionnaire length and sample size, ensuring you pay only for what you need.

Price List

The prices above include the basic fee, screen‑creation/programming fee, and data‑processing fee.
We can also handle surveys with more than 30 questions or over 500 respondents.
A separate screening fee may apply, depending on the target‑audience criteria.
For details, please contact our sales. 

Online Research Related Services

Below is an overview of our survey screens and the ASP‑based survey system we provide.

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