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Online Interview

An online interview is an interview survey conducted via the Internet.
Participants can join from anywhere using a communication device with Internet access, such as a smartphone or computer equipped with a camera.
Depth interviews and group interviews can also be conducted online using web conferencing tools.
Unlike face-to-face surveys conducted offline, online interviews reduce travel burdens and offer flexible scheduling.
With the use of screen sharing and other tools, this survey method can be comparable to traditional in-person interviews.

 

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If you are looking for a company to conduct online interviews, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

Advantages and Disadvantages of Online Interviews

Advantages of Online Interviews

Interviews can be conducted in an environment that closely resembles real life.
Since subjects participate in their usual environment, they are more relaxed, allowing for more natural responses based on lived experiences.
Participants can use their cameras to show their rooms, products in use, or even the inside of their refrigerators.
Interviews can be conducted nationwide, not just in metropolitan areas.
(e.g., when identifying regional characteristics such as living environment or targeting high-savings households in specific areas)

Access to hard-to-reach subjects is easier.
With fewer time and travel restrictions, it becomes easier to interview groups that were previously hard to reach.
(e.g., pregnant women, caregivers, people with infants, heavy gamers, experts, company representatives, etc. [B-to-B])
Interviews can be monitored from multiple locations.

With no geographic restrictions, members from overseas, regional offices, or other research centers can observe interviews easily.

Characteristics and Points to Note Unique to Online Interviews - Differences from In-Person Interviews

Disadvantages of Online Interviews

Participation depends on the subject's Internet access and familiarity with online tools.
Participants with low IT literacy or unstable connections may have difficulty joining.
Group dynamics are less effective.
In group interviews, it can be challenging to pick up on conversational rhythm or facial expressions, reducing the benefits of real-time group interaction.

Features of Cross Marketing's Online Interviews

1. Various recruiting methods to acquire the target audience

In addition to recruiting from our web-based survey panel — the largest in Japan with over 10 million members — we use other approaches such as opportunity recruiting by professional recruiters. We can also recruit influencers, experts, doctors, patients, and other hard-to-reach segments.
Annual recruitment volume: approx. 40,000 participants (as of 2019), including both online and offline.

Click here for basic information on panel attributes, headcount ratios, etc.

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Specialty Panels
Drinking Panel Corporate Panel Car Holding Panel Cosmetics Panel Beverage Panel Care Panel Home Appliances and AV Equipment Panel gambling panel Housing Panel High quality contact lens panels Qualification Panel Cell phone panel Financial Panel Motorcycle Panel Newspaper subscription panel Pet Owner Panel Purchasing Panel Disease Panel Smoking and cigarette panels Student Panel Travel Panel

2. Experienced researcher/moderator in charge

A qualitative research specialist will manage the entire process — from survey design to interviews and reporting. We can assign the most suitable moderator, including those from partner companies with experience across various industries.

3. Abundant experience — more than 1,300 groups per year

We conduct over 1,300 interviews annually, both online and offline. Since COVID-19, online interviews have increased significantly. Leveraging our deep experience, we can recommend the most appropriate method — online or in-person — based on your marketing objectives.

For more information on group interviews, click here.
For more information on Depth Interviews, click here.

 

Examples of Online Interviews

Case 1: Online interview about electric toothbrushes for children
The target audience was mothers, with some children also appearing. Mothers were asked to show the toothpaste they actually use and to move to the usual location where they brush their children’s teeth, demonstrating use of the electric toothbrush.
Case 2: Online interviews with IT department managers
B-to-B interviews were conducted with executive-level personnel. As part of a CI (Corporate Identity) study, participants were asked to write and display a corporate logo they remembered — without hints — using a piece of paper.
Case 3: Online interview about straightening irons
Participants were asked to simulate using a straightening iron.
⇒ This allowed observation of how they handle the product and how quickly they use it.

Examples of Online Research Use Cases

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case_09_1-1
Sunstar Co., Ltd.

What kind of research is needed to motivate the younger generation towards oral care? A breakthrough in "self-care" that emerged through consultation.

Industry/Sector:
Necessities/Miscellaneous Goods/Cosmetics/Pharmaceuticals/Healthcare

Support Areas:
Marketing Research
case_10_1
Yamaha Music Foundation

Supported projects from service acceptability confirmation to program evaluation and launch. We can flexibly accommodate requests such as recruiting 1,000 parent-child pairs and interviewing parents and children aged 0-2.

Industry/Sector:
Academic/Research/Education/Entertainment 

Support Area:
Marketing Research

Standard Schedule and Deliverables for Online Interviews

Standard Schedule

STEP01
Briefing/ Research Design – from 5 business days
STEP02
Participant Recruitment / Interview Guide Creation – from 5 business daysInterview flow is created in parallel with recruitment
Connection tests are also conducted during recruitment
STEP03
Interviews – from 1 day
STEP04
Delivery of Interview Transcripts – from 1 business day
STEP05
Delivery of Report / Debriefing Session – from 5 business days


Schedule may vary based on survey content, requirements, and conditions. Please consult your sales representative for details.

Deliverables

Basic: Transcripts, Report
Optional: Debriefing

Transcripts
Transcripts
A time-stamped record of what was said by the participants and the moderator, typically delivered in Word format.

Report
Report
A retrospective analysis of the interviews, summarizing insights and suggestions obtained. Usually delivered in PowerPoint format.

Cost of Online Interviews

Example Estimates

Group Interview: ¥550,000 (excluding tax)~ / per group of 4
Depth Interview: ¥250,000 (excluding tax)~ / per person

Prices include reports. 
Final costs depend on research content, requirements, and conditions. 
For details, please contact your sales representative and request a quote.

 

If you are looking for a company to conduct online interviews, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

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