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In-Store Survey

In-store surveys are a method of surveying retail locations to assess merchandise displays, sales promotion materials, cleanliness, and staff attitudes toward customer service.
The dispatched researcher takes photos of the store conditions, evaluates the store’s response as a customer, and may also ask actual customers to respond to a questionnaire.
In-store surveys are used to gain a realistic understanding of product presentation and customer behavior at mass retailers, and are valuable for measuring effectiveness, solving problems, and improving sales strategies.
There are various methods to collect information, such as surveying in-store customers, customer leads, and more.

 

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If you are looking for a place to conduct in-store surveys, please feel free to contact us.
Our experienced staff will provide you with full support and propose the best survey plan.
Consultation / Request for Quotation

Advantages and disadvantages of in-store surveys

The advantages and disadvantages of in-store surveys are as follows

Advantages of In-Store Surveys

Identification of problems in the field
Because the survey is conducted in the actual store environment, the gap between the ideal and reality can be clarified and immediate problems and improvements can be identified.
Real-time situational awareness
Direct observation in the store allows for real-time understanding of product display conditions, placement of promotional materials, and customer behavior.

Disadvantages of in-store surveys

Influence of the researcher's subjectivity
The quality of data may be affected by the subjectivity and observational skills of the surveyor, and training is required to maintain uniformity.

In-Store Survey Application Cases

In-store surveys are used by businesses facing the following challenges:

✓ Want to develop in-store policies aligned with customer purchasing psychology
✓ Want to obtain customer insights that could help increase sales
✓ Have access to sales and POS data, but want to understand the actual in-store situation
✓ Want to assess store cleanliness and staff response as part of an internal audit

Features of Cross Marketing’s In-Store Surveys

Utilize actual “sales floors” and “product shelves”

We collaborate with many stores for research purposes, including convenience stores, drugstores, supermarkets, and shopping malls. Research can be conducted using real store environments and product displays.

Staffed by in-store survey specialists

Cross Marketing Inc. includes team members from Shopper’s Eye — an expert in undercover research with a track record of 20,000 stores surveyed annually — as well as members of the Japanese subsidiary of Envirocell, a leading company in customer behavior analysis. These experts help identify the core issues by observing consumer behavior on the sales floor.
With this extensive expertise, we propose the most appropriate methods and approaches to address your marketing challenges.

Providing a tailored survey menu

We offer a wide range of research options, including quantitative and qualitative research, data analysis using instruments such as eye tracking, and other methods suited to solving clients’ marketing issues.

List of In-Store Surveys　※Switch to Japanese

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In-store merchandising survey

Verify the effectiveness of promotions based on sales promotion status and POS data.
Research can also be conducted on the status of sales promotions at competing companies.

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Mystery Shopper (undercover research)

Our undercover researchers investigate the customer service, service, and operational status of our own stores and competitors' stores.
Another feature of this service is that we can propose optimal research methods and make proposals for improvement to address issues derived from the research.

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Visitor CLT (venue survey)

We guide visitors to a dedicated venue attached to the store and conduct the survey. This method is available at our affiliated shopping malls.

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In-store video survey

We record purchasing behavior with monitoring cameras and analyze the recorded data.
We will design the most appropriate survey according to the marketing issues of the manufacturer or retailer in the store.

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eye tracking

The eye movement of users is measured with a dedicated device to generate data on "position," "eye flow," and "time of confirmation.
This method can be used in surveys to observe in-store shopping behavior to gain a detailed understanding of consumer behavior and awareness.

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In-store flow line survey

Our researchers will quantitatively survey the sales floor and in-store movements of customers.
By identifying problems and issues such as the layout of sales areas, the survey can be used to create appropriate stores.

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In-store interview survey (exit survey)

Surveys are conducted on visitors to the store inside the actual store or at the store exit.
The large number of visitors and the wide range of their demographics offer the advantage of efficient surveying.

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Shop-Along (customer observation survey)
After observing the shopping habits of the survey targets, we conduct interviews with them to find out their actual purchasing behavior.
This method can be used to explore the determinants of product purchases.

Cost of Shop-Floor Surveys

Fees vary depending on the survey content, conditions, and specific requests.
For details, please contact our sales staff and request a quote.
If you are looking for a place to conduct in-store surveys, please feel free to contact us.
Our experienced staff will provide you with full support and propose the best survey plan.
Consultation / Request for Quotation
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Document Request Contact Us