Offline Survey

Offline Survey Menu
Features of Cross Marketing's Offline Surveys
Well-equipped venues and facilities
Examples of Offline Survey Applications
Case Studies

If you need a partner for offline survey, please contact us.
Our experienced researchers will provide full support and propose the most suitable research plan.

Consultation / Request for Quotation

Offline Survey Menu

Focus Group Interview (FGI)

This is a qualitative research service that elicits information in a multi-person roundtable format. Group dynamics are generated to elicit a wealth of ideas and opinions.

In-depth interview (IDI)

This is a qualitative research service that elicits information in the form of one-on-one interviews. Focusing on a single person's emotional response, it is possible to dig deeper into a single matter.

Home Visit (HV)

This is a qualitative research service in which we visit the homes of survey targets and conduct interviews while observing their actual living conditions. This service allows us to get a realistic grasp of the actual living conditions of the target respondents.

Central Location Test (CLT)

We survey people’s impressions of products based on actually touching or tasting them and evaluate CF.

In-store survey

We research changes in purchasing attitudes based on various factors in actual stores, such as POP, packaging, and sales floor layouts.

Home Use Test (HUT)

Mail the product to your home, have the customer try the product/taste it, and then complete the survey. Effective when a continuous trial period is required, such as several days.

Recruitment

We have a recruiting service for providing panelists to cooperate on surveys.

Features of Cross Marketing's Offline Surveys

1. Fieldwork Specialists

A team of 40 professionals, carrying forward 50 years of experience from the former Research & Development, Inc.
We design optimal research solutions for every client challenge.

2. Diverse Recruitment Methods

40,000+ participants recruited each year.
Even low‑incidence targets are reached through a mix of methods: a 10 million‑person web panel, intercepts, kinship referrals, and more.

3. Extensive Experience

2,000+ projects annually and 20,000+ case studies in our archive.
Specialists in complex studies—e.g., cooking CLTs, tobacco interviews, and centenarian recruiting—that few firms can match.

4. Dedicated Research Facilities

Two interview rooms and four CLT venues in Tokyo (Hatsudai and Awajichō).
Equipped for cooking, smoking, and other specialized tests.

Well‑Equipped, Easily Accessible Venues

Two interview rooms in Hatsudai and four dedicated CLT venues in Hatsudai and Awajichō.

- Tokyo Opera City: directly connected to Hatsudai Station, one stop from Shinjuku.
- Hatsudai Research Center: a one‑minute walk from Hatsudai Station.
- Awajichō Research Center: a three‑minute walk from Awajichō Station, near Akihabara.

Interview Room (Hatsudai)

Detail page

CLT Venue (Hatsudai, Awajicho)

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Example Offline Projects

Nationwide survey of 100 centenarians

Field Period: Annual, fixed‑point
Method: In‑home interviews + questionnaire collection
Sample: 100 men & women aged 100+

Large, multi‑product venue tasting

Field Period: Every other month
Method: CLT
Sample:1,200 respondents

Mixed frozen/refrigerated/room‑temperature home‑use food test

Field Period: 2 weeks
Method: Home‑use test with tasting
Sample: 800 households

Case Studies

※Switch to Japanese

House Foods Corporation

Highly accurate taste venue research that has long supported long-selling products indispensable to the dining table

Industry/Sector:
Food and beverage