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Focus Group Interview (FGI)

Group interview (FGI) is a survey method in which a moderator asks questions about the survey theme to a group of 4 to 8 participants.
The moderator asks questions related to the research theme, and the participants, in groups of 4 to 8, share their opinions and information freely.
It is characterized by the ability to obtain a variety of opinions through the interaction of participants’ comments, and the quantity and quality of information depend on the moderator's skill.
This method is useful for exploring market trends and developing new services.
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If you are looking for a company to conduct group interviews (FGI), please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

Advantages and disadvantages of group interviews (FGI)

Advantages

  • Face-to-face interaction provides not only verbal responses but also visual and auditory cues such as facial expressions and tone of voice.
  • Group settings encourage interaction among participants, leading to lively discussions.
  • Opinions from several people can be gathered at once.

Disadvantages

  • The quality of opinions obtained depends on the moderator's ability.
  • Coordinating the schedules of multiple participants requires effort.

Purpose and Use of the Survey

  • When you want to extract a large number of ideas from multiple perspectives
  • When targeting segments with common characteristics such as gender, age, or interests
  • To identify common elements among target segments

Features of Cross Marketing's Group Interview (FGI)

1. Dedicated Interview Room

We have our own interview room at Hatsudai Station, next to Shinjuku Station, equipped with backrooms and mirror rooms.
Because we own our venues, we can offer flexibility to suit the content and schedule of your research.
We also have access to dozens of venues overseas.

2. Recruitment of Qualified Participants Through Various Methods

In addition to web-based recruiting from over 10 million survey monitors—the largest in Japan—we also use intercept recruitment and professional recruiters.
We can also recruit influencers, experts, doctors, patients, and other specialized targets.
Annual recruitment total: approx. 40,000 participants (2019 actual)

Click here for basic information on panel attributes, headcount ratios, etc.

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Specialty Panels
Drinking Panel Corporate Panel Car Holding Panel Cosmetics Panel Beverage Panel Care Panel Home Appliances and AV Equipment Panel gambling panel Housing Panel High quality contact lens panels Qualification Panel Cell phone panel Financial Panel Motorcycle Panel Newspaper subscription panel Pet Owner Panel Purchasing Panel Disease Panel Smoking and cigarette panels Student Panel Travel Panel

3. Experienced Researchers/Moderators

A researcher specializing in qualitative research will handle everything from survey design to interviews and reporting.
We can assign the most suitable moderator for your needs, including moderators from partner companies with expertise in various industries.

4. Extensive Experience: Over 1,300 Groups Per Year

We conduct more than 1,300 group interviews annually.
Since the COVID-19 pandemic, we have also conducted a large number of online interviews.
Based on our extensive know-how, we can recommend the most appropriate interview method—whether in-person or online—based on your marketing challenges and needs.

Well-equipped venues and facilities

Perfect access! 2 interview rooms available in Hatsudai

The rooms are located in the Tokyo Opera City Tower, which is directly connected to Hatsudai Station, next to Shinjuku Station, offering convenient access.

map_en_opera

Hatsudai Opera City Tower

Access : Keio New Line (direct connection to Toei Shinjuku Line), directly connected to Hatsudai Station East Exit

Located in Tokyo Opera City and directly connected to the East Exit of Hatsudai Station, the facility is accessible regardless of weather conditions. We offer flexibility, including arrangements for bringing your own equipment.

hatsudai
room_f
Room F
16
room_f1
interview room
room_f2
Mirror room 10 seats
room_f3
Monitor room 10 seats

Equipment

  • Simultaneous interpretation facilities
  • Zoom and Microsoft Teams available for live webcasts of interviews
  • WiFi, 50-inch monitor, whiteboard, free drinks, refrigerator
room_h
Room H
16
room_h1
interview room
room_h2
Mirror room 10 seats
room_h3
Monitor room 10 seats

About Online Interviews

Due to the significant increase in online interview inquiries, we now offer online interviews as a standard option for our clients.

For more information about our services, click here.

Examples of group interviews (FGI)

Cross Marketing’s interviews stand out for their flexible arrangements, including varied recruitment skills and hybrid methods tailored to research objectives. Here are a few examples:

recruiting ability

Kiki-Kan Recruitment] Interviews with over 100 years old 30 people

For those who are difficult to gather through web recruiting, we will convene the desired number of people by making full use of kiki-en recruiting.

WEB Recruit】Interview with Stylish Men
We will conduct a web-based recruiting process, and select people who fit the "image" from the results of the survey.

Survey Mix

Online Research + Group Interviews: Market Analysis + Target Interviews

This efficient approach involves first understanding the market quantitatively through a survey, and then directing selected respondents to participate in interviews.

CLT & Brief Interview
After conducting the CLT, follow-up interviews can be conducted with selected participants in a separate room.
This is possible because several CLT venues are located on the same floor.

Standard schedule, fees and deliverables

Standard Schedule

STEP01
Briefing/ Research Design – from 5 business days
STEP02
Participant Recruitment / Interview Guide Creation – from 5 business daysInterview flow will be created in parallel with participant recruitment.
STEP03
Interviews – from 1 day
STEP04
Delivery of Interview Transcripts – from 1 business day
STEP05
Delivery of Report / Debriefing Session – from 5 business days

Charge

Reference Price
Group interview: ¥550,000 (excluding tax)~ / per group of 4 participants
* Includes report.
* Schedules and fees vary depending on research content, conditions, and specific requests.
For details, please contact our sales representative for a quotation.

deliverables

Basic: Transcripts, Report
Optional: Debriefing

sample2-1
Transcripts
A time-stamped record of what was said by the participants and the moderator, typically delivered in Word format.
report_sample-2
Report
A retrospective analysis of the interviews, summarizing insights and suggestions obtained. Usually delivered in PowerPoint format.
If you are looking for a company to conduct group interviews (FGI), please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

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