Recruiting

Features of Cross Marketing's Recruiting

In addition to web-based recruiting from our survey panel—the largest in Japan with over 10 million respondents—Cross Marketing, Inc. can recommend the most suitable method for each target group, including Referral and on-the-street recruiting.
Please feel free to contact us to discuss recruiting services alone as well.

1. Various Recruiting Methods to Acquire Qualified Candidates

We offer a mix of recruiting techniques, including:
Web-based recruiting from our extensive panel
Referral recruiting through experienced recruiters
On-the-street recruiting for real-time participant acquisition

2. Extensive Recruiting Experience

Annual recruiting results: Approximately 40,000 individuals (actual results for 2019)

Examples include:

• Interviews with people over 100 years old (30 people nationwide)

• On-site testing with preschoolers (180 parents and children)
• In-home interviews with individuals who have undergone knee or hip surgery (100 individuals, nationwide)
• In-home interviews with elderly men living alone and experiencing health concerns (6 individuals, metropolitan area)

3. Thorough Quality Control in Recruiting

Our in-house call center confirms participation criteria in detail.
We verify participants’ identities by checking IDs at reception.
Participant history is centrally managed using our proprietary system.
We strive to recruit fresh, high-quality participants every time.

4. Recruiting Support Services Available Separately

We also offer support for recruiting only.
For example, “We’ll conduct the research ourselves, but need help gathering target participants.”

Types of Recruiting Methods

Web Recruiting

We recruit from a survey panel of over 10 million people—the largest in Japan.
Using a web-based screening questionnaire, we narrow down candidates based on specific conditions.
Those who agree to participate are reconfirmed by phone, then surveyed on the scheduled day.
This method is ideal for research requiring detailed pre-screening and confirmation.

Referral Recruiting

We find suitable candidates through personal connections and referrals.
This method often results in a lower cancellation rate on the day of the survey.
Depending on conditions, it may be more cost-effective than web recruiting.
It's also useful for sourcing experts who are not part of survey panels.

On-the-Street Recruiting

In this method, potential participants are approached in person on the street and asked to join the survey.
Unlike pre-arranged web or Referral recruiting, this occurs on the same day as the survey.
It is commonly used for CLT surveys, especially when target conditions are not highly specific.
Pros: Cost-effective
Cons: Limited survey duration, and permission to conduct this method is restricted to certain cities.