Skip to content
Cross Marketing Group
JP EN
Document Request Contact Us
Cross Marketing HOMEOur ServicesCentral Location Test (CLT)

Central Location Test (CLT)

Document request
Contact Us
If you are looking for a Central Location Test (CLT) provider, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

Advantages and disadvantages of Central Location Test (CLT)

The advantages and disadvantages of Central Location Test (CLT) are as follows:

Advantages
  1. Control over the survey environment
  2. Ability to observe live reactions of the target audience
  3. Enables a combination of quantitative and qualitative research
Disadvantages
  1. Arranging a venue is time-consuming and costly
  2. The special environment of the venue may affect participants’ responses

To learn more about the features of Central Location Test (CLT), please also see below. 　※Switch to Japanese

What are the features of a tablet-based Central Location Test (CLT)? Advantages and key considerations are also explained.
Advantages of Central Location Test (CLT) and examples of their use in combination with interview surveys

Usage Scenarios

We want to compare our own products with competitors’ products and obtain evaluations.
We want to understand how the evaluation of renewed products differs from existing products.

Features of Cross Marketing’s Central Location Test (CLT)

1. About 50 fieldwork specialists in charge of fieldwork implementation

Our experienced fieldwork specialists ensure high-quality research. We propose the most appropriate research methods and approaches tailored to your marketing issues.

2. Acquire qualified candidates through a variety of recruiting methods

In addition to web-based recruiting from our survey panel (the largest in Japan with over 10 million respondents), we also use various methods such as referral recruiting by recruiters and intercepts.
Annual recruitment results: approx. 40,000 people (2019 actual results)

Click here for basic information on panel attributes, headcount ratios, etc.

※Switch to Japanese
Specialty Panels
Drinking Panel Corporate Panel Car Holding Panel Cosmetics Panel Beverage Panel Care Panel Home Appliances and AV Equipment Panel gambling panel Housing Panel High quality contact lens panels Qualification Panel Cell phone panel Financial Panel Motorcycle Panel Newspaper subscription panel Pet Owner Panel Purchasing Panel Disease Panel Smoking and cigarette panels Student Panel Travel Panel

3. More than 10,000 accumulated case studies and know-how

We have conducted a variety of challenging research projects that are difficult for other companies to implement, such as cooking CLTs, tobacco CLTs, and recruiting participants aged 100+. We can propose the best approach from multiple perspectives.

In-house dedicated CLT venues for special surveys

We offer a full range of facilities for conducting surveys tailored to your objectives.

  • CLT venue for cooking (equipped with an induction cooker)
  • Venue where smoking is allowed
  • Venue for conducting brief interviews with CLT participants

Well-equipped venues and facilities

Our venues are easily accessible! We operate three venues in Hatsudai and one in Awajicho.

The three venues are located at the Hatsudai Research Center, a one-minute walk from Hatsudai Station, near Shinjuku Station. The Awajicho venue is located at the Awajicho Research Center, a three-minute walk from Awajicho Station, near Akihabara in Tokyo.

map_en_clt

Hatsudai Research Center 1F

Access: 1-minute walk from the South Exit of Hatsudai Station on the Keio New Line (direct connection to Toei Shinjuku Line)

We have three CLT rooms (large and small) on one floor.
The rooms are equipped with cooking facilities, shelving, wireless LAN, and other features that allow flexible adaptation to your research content.

Room A

16
CLT_roomA_1
CLT_roomA_2
(Capacity: approximately 60 people, area: 193 m2)

Room B

16
CLT_roomB_1
CLT_roomB_2
(Capacity: approx. 52 people, area: 185 m2)

Refrigerators and cooking utensils

9
CLT_tool_1
1 commercial refrigerator
CLT_tool_2
Freezer/refrigeration stocker: 2 units
CLT_tool_3
Microwave oven: 4 units
CLT_tool_4
IH cooking heater: 6 units
Other equipment is available for rent.

Awajicho Research Center 1F

Access: 3-minute walk from Ogawamachi Station on the Toei Shinjuku Line and Awajicho Station on the Tokyo Metro Marunouchi Line (Exit A2)

We also have a dedicated smoking venue. The smoking area is equipped with a ventilation fan to separate smoking and non-smoking zones.

16
CLT_smoke_1
CLT_smoke_2
16
CLT_smoke_3
(Capacity: 18 people, smoking space: 12 people, area: 120 m2)
If you are looking for a venue survey (CLT) provider, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation

Examples of CLT

Cross Marketing’s Central Location Test (CLT) service is backed by our robust recruiting capabilities, fully equipped facilities, and experienced professional staff. Here are some examples:

Recruiting Capability

    • CLT with pre-school children (180 parent-child pairs) through pre-recruiting

Highly specific subject conditions met via web-based recruitment

    • Canned Coffee Tasting CLT using Intercept Method (300 participants)

For general target conditions, the intercept method—where recruiters approach people on the street—is a cost- and time-efficient method.

Fully Equipped / Experienced Professional Staff

  • Large-scale fixed-point survey in Tokyo, Osaka, and Nagoya (1,200 participants)
  • Try-on CLT: Participants’ body measurements were taken on-site, followed by try-ons
  • Cooking CLT: Tasting survey of 8 prepared food items with strict temperature and hygiene control
  • Car Clinic: CLT conducted at a large-scale venue where cars were exhibited

Related Services

Surveys can be conducted in venues located within actual shopping malls. About 10 malls are available. Shoppers are guided to the venue for the survey. Please contact us for information on available facilities.
Home Use Test is a survey method in which products are shipped to participants’ homes for use and consumption.
Since participants are not required to visit a venue, this method is suitable for products where effects or impressions emerge only after extended use.

Case Studies

※Switch to Japanese

case_04_01
Dariya Corporation

In-venue research on hair color products focused on usability, successfully conducted during the COVID-19 pandemic.

Industry/Sector:
Daily Necessities, Sundries, Cosmetics

Support Areas:
Marketing Research
case_03_01_02
House Foods Corporation

High-accuracy taste tests that support long-lasting staple products on the dining table.

Industry/Sector:
High-accuracy taste tests that support long-lasting staple products on the dining table

Support Area:
Marketing Research
case_01_01
Kracie Foods Ltd.

Ensuring quality through continuity: Venue research (CLT) built over long-standing transactions for educational confectionery®

Industry/Sector:
Food and Beverage

Support Area:
Marketing Research
zozo
ZOZO Corporation

In-venue research (CLT) for data collection during the development of "ZOZOMAT" 

Industry/Sector:
Apparel Fashion 

Support Area:
Marketing Research

Standard schedule and deliverables for Central Location Test (CLT)

Standard Schedule

STEP01
– Briefing/ Project planning and design: 5 business days~
STEP02
– Recruitment: 8 days~(For intercepts, recruitment occurs on the survey day)
STEP03
CLT – 1 day
STEP04
GT and raw data delivery – 1 business day~(Tablet-based surveys enable rapid tabulation)
STEP05
Cross-tabulation delivery – 1–2 business days
STEP06
Report delivery – 5 business days~

Schedule varies depending on survey content, conditions, and requests. Please contact our sales staff for details.

Deliverables

As with regular online research, data is delivered in our standard format.
We also provide CrossFinder2 data free of charge, enabling you to conduct your own tabulations easily.

Basic Deliverables

*Click on the screen to enlarge.

Raw Data
Raw Data
Delivered in Excel format with labeled questions and all response data. Easily compiled using pivot tables or imported into most commercial tools.
Simple Tabulation Table (GT Table)
Simple Tabulation Table (GT Table)
A summary of responses per question, useful as a preliminary view of results. When delivered by us, this is included on the final sheet of the raw data file.
CrossFinder2 Format Data
CrossFinder2 Format Data
Special format for use with CrossFinder2, a free tabulation tool provided to enable quick, self-directed analysis and reduce costs.

Optional Deliverables

*Click on the screen to enlarge.

opt_nohin_1
Cross-tabulation Table
Unlike GT tables, this aggregates data by designated respondent segments (analysis axes), enabling comparisons between segments.
In addition to basic attributes (e.g., gender, age, lifestyle), segmentation by awareness, purchase frequency, and usage behavior is also possible.
Analysis axes can be customized in consultation with our researchers. Delivered in Excel format.
Survey Report Image
Report
We prepare an analysis report tailored to your needs and budget.
Typically includes a summary, graphs, and analytical comments by question.
Reports can be delivered in client-specified formats, usually PowerPoint or Excel.

Cost of venue survey (CLT)

Example of Price List and Estimate

CLT Estimated cost
50s + spare 5s 800,000～ (16,000/sample)
(¥16,000/sample)
100s + spare 10s 100s + 10s ¥1,100,000～ (¥11,000/sample)
（100s + spare 10s ¥1,100,000～ (¥11,000/sample)
200s + spare 20s 200s + spare 20s ¥1,900,000～ (¥9,500/sample)
（200s + spare 20s ¥1,900,000～ (¥9,500/sample)
The above prices do not include tax.

Survey Specifications

Target Area:
Tokyo and 3 surrounding prefectures (Chiba, Saitama, Kanagawa)
Eligibility Requirements:
Assumed incidence rate of 10% or more
Number of Questions:
30
Questionnaire Design:
None (provided by the customer)
Allocation:
Equal distribution by gender and age
Analysis:
None
Deliverables:
Raw data, GT tables, and CrossFinder2 (CF2) tabulation data
*Fees vary depending on survey content, conditions, and requests. Please contact our sales team to request a quote.
If you are looking for a Central Location Test (CLT) provider, please feel free to contact us.
Our experienced researchers will provide full support and propose the best research plan.
Consultation / Request for Quotation
home use test
In-store survey
Do you have a business enquiry?
Document Request Contact Us