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Privacy Policy

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Privacy Policy

The Company and its group companies aim to contribute to the business activities of our clients by providing high-quality marketing and marketing research functions. We recognize that the provision of personal information by consumers, business partners, and employees is an extremely important business activity in carrying out these operations, and we have established the following "Personal Information Protection Policy" from the perspective of protecting such personal information.


    • With respect to the handling of personal information obtained and used in the course of business activities and personal information of employees, etc., the Company and its group companies shall comply with laws and ordinances, government guidelines, and other standards regarding the handling of personal information. In addition, we will protect personal information by formulating and complying with a personal information protection management system that conforms to the "Marketing Research Industry Personal Information Protection Guidelines" set forth by the Japan Marketing Research Association.
    • We and our group companies shall acquire and use personal information to the extent necessary after notifying the contact person for inquiries, and shall specify the purpose of use and use the acquired personal information as follows.


Classification Purpose of use
Survey subject information

(1) To select survey targets, request surveys, send questionnaires, confirm and analyze survey results, provide clients with survey results, and perform other tasks necessary for conducting marketing research.
(2) Visits and correspondence by the researcher in the case of interviews and home-visit style surveys
(3) Granting and redeeming points to survey targets, paying rewards, and sending premiums and survey samples to survey targets
(4) Contacting survey targets to respond to their inquiries, provide support, and confirm the contents of their registered information
(5) To conduct campaigns or prize competitions related to the operation of marketing research, to send e-mail magazines, etc.
(6) Any other matters incidental to or related to the above
Shareholder Information

(1) Exercise of rights and fulfillment of obligations under the law of shareholders
(2) Provision of benefits to shareholders in relation to their status as shareholders
(3) Implementation of various measures to facilitate the relationship between shareholders and the Company
(4) Management of shareholders, including preparation of shareholder data in accordance with prescribed standards under various laws and regulations
(5) Communication from the Company to shareholders
Business Partner Information

(1) Negotiation, communication, consultation, consideration, order placement, settlement, and handling of transactions
(2) Transfer of services based on transactions
(3) Provision, collection, and dissemination of information regarding our services, etc.
(4) Use for targeted advertising
Employee and retiree information

(1) Personnel and labor management, business management, health management, and security management of employees
(2) Notification and communication with retired employees
Personal information about applicants for employment

(1) Provision of employment information to applicants for employment
(2) Consideration and decision of employment, and notification and communication thereof
(3) Confirmation of application history

  • We and CM Group shall take appropriate control measures to ensure that personal information is not used for any purpose other than that for which it was collected.
  • We and CM Group shall manage personal information obtained in an appropriate manner, and shall not disclose or provide such information to any third party, except with the consent of the person concerned or in accordance with laws and regulations. Personal information obtained in response to surveys, campaign applications, etc., will be aggregated in a form that does not include personal information and used for the Company's business activities, as well as to respond to and contact you and to send you gifts.
  • We and CM Group shall make every effort to prevent and correct unauthorized access, leakage, loss, or damage of personal information, and shall store such information safely under strict control.
  • We and CM Group use personal information entrusted to us by our contractors under strict control and within the scope of the contract.
  • When we receive a complaint or consultation regarding the handling of personal information, we will investigate the facts of the matter and respond within a reasonable period of time. In addition, if a person requests confirmation or correction of his/her personal information, we will promptly respond within a reasonable time frame.
  • The Company and the Group will strive to continuously improve the personal information protection management system in light of changes in social conditions and the environment.

Personal Information

When providing information obtained by the Company or CM Group to a third party, if the information corresponds to personally identifiable information that is expected to be acquired by the third party as personal data, the Company or CM Group shall obtain the consent of the individual to the acquisition of the personally identifiable information by the third party. In addition, in order to provide unique benefits and services by comparing the information with personal information held by us and CM Group, we and CM Group may acquire personally identifiable personal data from third parties with whom we have a contractual relationship, such as clients, end-clients, and business partners.

Established on December 1, 2003
Revised on September 1, 2012
Revised May 12, 2022
Cross Marketing Inc.
President and CEO Miki Igarashi

For complaints, consultations, and other inquiries regarding our privacy policy and personal information management, please contact
Masahiro Sugimura, Personal Information Protection Manager, Cross Marketing Inc.
Address : Tokyo Opera City Tower 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
 
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In September 2004, under the guidance of the Ministry of Economy, Trade and Industry (METI), we became a Privacy Mark certified business under the Privacy Mark System operated by the Japan Information Processing Development Corporation (JIPDEC). We will continue to handle personal information safely and appropriately, and maintain and improve our system to ensure that our customers can use our services with peace of mind.

Handling of Personal Information (For EEA Residents)

    1. Purpose of use of personal information handled by the Company
      The Company will use personal information only for the purposes for which the person who is the subject of the personal information (hereinafter referred to as "the Individual") has provided it directly to the Company in writing (e.g., through the Company's website or e-mail). The Company will use personal information obtained directly from the Individual in writing (including via website, e-mail, etc.) in the following manner:
      Classification Purpose of use
      Survey subject information

      (1) In the course of marketing research, to select survey targets, request surveys, send questionnaires, confirm survey results, analyze survey results, provide survey results to clients, and perform other tasks necessary to conduct marketing research
      (2) Visits and correspondence by the researcher in the case of interviews and home-visit style surveys
      (3) Granting and redeeming points to survey targets, paying rewards, and sending premiums and survey samples to survey targets
      (4) Contacting survey targets to respond to their inquiries, provide support, and confirm the contents of their registered information
      (5) To conduct campaigns or prize competitions related to the operation of marketing research, to send e-mail magazines, etc.
      (6) Other matters incidental to or related to the above
      Shareholder Information

      (1) Exercise of rights and fulfillment of obligations under the law of shareholders
      (2) Provision of benefits to shareholders in relation to their status as shareholders
      (3) Implementation of various measures to facilitate the relationship between shareholders and the Company
      (4) Management of shareholders, including preparation of shareholder data in accordance with prescribed standards under various laws and regulations
      (5) Communication from the Company to shareholders
      Business Partner Information

      (1) Negotiation, communication, consultation, consideration, order placement, settlement, and handling of transactions
      (2) Transfer of services based on transactions
      (3) Provision, collection, and dissemination of information regarding our services, etc.
      Employee and retiree information

      (1) Personnel and labor management, business management, health management, and security management of employees
      (2) Notification and communication with retired employees
      Personal information concerning applicants for employment

      (1) Provision of employment information to applicants for employment
      (2) Consideration and decision of employment, and notification and communication thereof
      (3) Confirmation of application history
      The Company and CM Group will take appropriate control measures to ensure that personal information is not used for any purpose other than that for which it is necessary.

    2. Right to Obtain Consent in Advance and to Withdraw Consent
      Before obtaining personal information from a person, we will clarify the purpose of use of the personal information handled by us and obtain consent for its acquisition or use. You may withdraw your consent at any time.
      For individuals under 16 years of age, we require the consent of their parents or guardians, or permission from their parents or guardians, before obtaining their consent.

    3. Extraterritorial Transfer of Personal Information
      We may transfer your personal information outside of the EU to countries outside of the EU, including Japan, for the purposes of use specified in "1. Purpose of Use of Personal Information" under the General Data Protection Regulation (GDPR).

    4. Retention Period
      We will store your personal information for the period necessary for the purposes of use as specified in "1. Purpose of Use of Personal Information" and delete it promptly when no longer necessary.

    5. Necessity of Providing Personal Information
      The personal information provided by the individual is necessary for the purpose of "1. Purpose of Use of Personal Information Handled by the Company." If you do not provide this information, you may not be able to participate in our marketing research or use our services.

    6. Your Rights to Your Personal Information (Right of Access, Correction, Erasure, Restriction, Portability, and Objection)
      You may request us to (1) confirm, (2) correct, add, delete, or exercise your right to data portability, (3) stop using your personal information, or (4) stop providing your personal information to our business partners.
      You may also object to the national data protection authorities having jurisdiction over the processing of personal data relating to you.

Adopted July 20, 2018
Revised May 12, 2022
Cross Marketing Inc.
President and CEO Miki Igarashi

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