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Survey Research at Cross Marketing

At Cross Marketing, we boast a wealth of experience in online (web) research and offer a variety of market‑research services to meet the diverse needs of our clients. Our strong reputation rests on our established track record as a distinguished market‑research consultancy firm.

Our clients require flexible and accurate research plans for collecting marketing data to make vital business decisions and develop real‑time marketing programs in response to structural changes in the market and consumer needs. Accordingly, Cross Marketing offers a comprehensive array of market‑research services, including online research. In addition to various quantitative research methods, we provide global research, qualitative research, and field surveys.

Our services encompass online research, central‑location tests (CLTs), home‑use tests (HUTs), telephone research, mail surveys, ethnography, shopper research, focus‑group interviews, and in‑depth interviews. Moreover, we offer hybrid projects that combine online and offline (face‑to‑face) surveys.

Cross Marketing identifies solutions for your marketing challenges across all scenarios and fulfills your research requirements through an extensive selection of survey‑research services. Our experienced researchers leverage a broad range of research skills to provide market expertise, optimal research planning, and results analysis tailored to the specific demands of your company.

Online Surveys

We create survey panels based on criteria set according to the research topic and formulate questionnaires to elucidate the required themes in line with the objectives of the survey. Panelists submit their responses online. By analyzing the response data from various perspectives, we gain insights into the factors behind behavioral changes as well as the attitudes and intentions of the participants.

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Online Surveys
This is an online research service with a panel network in which Cross Marketing Inc. owns a large scale of monitors.
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Online Interview
This is a qualitative research service using an Internet videophone system. Those who have had difficulty coming to the venue can participate and monitor from anywhere as long as they have an Internet-connected device.
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LINE Research
As an official partner of LINE Research, we are able to use the LINE Research platform. We can handle everything from survey planning to analysis reports. This is ideal for quantitative survey collection targeting young people.

Offline Surveys

Offline surveys provide an intimate portal into the lives and emotions of consumers. In addition, they are suitable for handling highly confidential information.

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Offline Survey
This is a survey method that gathers information by means other than online. It is suitable for situations where face-to-face communication is important, or for surveys conducted while showing actual products.
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Focus Group Interview (FGI)
This is a qualitative research service that elicits information in a multi-person roundtable format. Group dynamics are generated to elicit a wealth of ideas and opinions.
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In-depth interview (IDI)
This is a qualitative research service that elicits information in the form of one-on-one interviews. Focusing on a single person's emotional response, it is possible to dig deeper into a single matter.
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Home Visit (HV)
This is a qualitative research service in which we visit the homes of survey targets and conduct interviews while observing their actual living conditions. This service allows us to get a realistic grasp of the actual living conditions of the target respondents.
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Central Location Test (CLT)
We survey people’s impressions of products based on actually touching or tasting them and evaluate CF.
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In-store survey
We research changes in purchasing attitudes based on various factors in actual stores, such as POP, packaging, and sales floor layouts.
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Home-use test (HUT)
We ask people to trial samples of new products and prototypes as they go about their daily business and then investigate their usability and the customers’ responses.
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Recruitment
We have a recruiting service for providing panelists to cooperate on surveys.

Research Panels

MotheR 
(Cross Marketing research panel)
Specialty Panels
(Cross Marketing research panel)
LINE Panels
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