Survey on the use of cafes and coffee shops (2021)
2021 / 11 / 10
The "Survey on the Use of Cafes and Coffee Shops (2021)" was conducted among men and women aged 20-69 nationwide. Many people use cafes and coffee shops not only to drink good coffee and other drinks, but also for work and socializing. This year's survey asked respondents about the types of cafes and coffee shops they usually use, how they use and enjoy cafes and coffee shops, what they consider important when choosing the cafes and coffee shops they usually use, and the feelings they get from using cafes and coffee shops.
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
- 50% of respondents use national chain cafes and coffee shops on a daily basis.
Men use it in the morning and women use it at lunchtime.
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Survey Result Topics
43.6% of male respondents said they do not usually go to cafes and coffee shops. ＜Figure 1＞
In terms of the feelings gained from using the stores, many respondents commented that it is a refreshing change of pace when they are busy, and that it allows them to relax and get away from their daily routines. ＜Figure 2＞
Men were more likely than women to use mornings (24.5%), while women were more likely than men to use lunchtime hours. ＜Figure 3＞
Survey Item
□Attribute Questioning
□Actions involving going out that you are currently "willing" to do under recent circumstances
□Types of cafes and coffee shops you usually use
□How to use and enjoy cafes and coffee shops
□Factors to consider when choosing a café/tea store to use on a daily basis
□Feelings gained from using cafes and coffee shops
Survey Overview
| Survey Method | Internet research (using Cross Marketing's QiQUMO self-administered survey tool) |
| Survey Region | 47 prefectures in Japan |
| Survey Target | Men and women aged 20-69 |
| Survey Period | Friday, November 5 - Monday, November 8, 2021 |
| Valid Responses | 1,100 sample for this survey |
Note: Due to rounding, the composition ratio may not add up to 100% in the survey results.
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
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