Survey on Outdoor Activities (2024) Camping and Barbecuing

We conducted the "Survey on Outdoor Activities (2024)" targeting 5,000 men and women aged 20-69 living in 47 prefectures in Japan. This time, we analyzed camping and barbecues, picking up the implementation rate, frequency of implementation, conditions for those who intend to do so, reasons for those who do not, favorite brands, and places to purchase them.

Survey Result Topics

Percentage of camps and barbecues

The percentage of those who have held overnight/day-trip camping/barbecues was 43%, 14% within the last 3 years, and 10% within the last 1 year, showing no significant change compared to 2 years ago. The rates of those who have done so within the past three years and within the past year are higher among those in their 20s and 30s. ＜Figure 1＞

The rates of camping with overnight stays and day-trip camping/barbecues were 9% and 10%, respectively, both of which were higher among those in their 20s to 40s. The implementation rate of day-trip camping and barbecues has declined slightly for all age groups since the Corona Disaster of 2022. ＜Figure 2＞

Frequency of implementation, conditions for implementation, and reasons for non-implementation

The percentage of campers who hold camping/barbecues at least once a month is 28% for overnight camps and 18% for day camps and barbecues, with overnight camps being more frequent. The frequency of both overnight/day-trip camping is particularly high among those in their 20s and 30s. ＜Figure 3＞

Those who intend to camp or barbecue in the future were asked about the conditions under which they would do so. The top responses were "when I have more time," "when I find someone to do it with," and "when my income rises." The percentages of "when my income rises" and "when I have enough equipment" related to financial aspects were high among those in their 20s to 40s. ＜Figure 4＞

Reasons for inexperience in camping and barbecuing include "It is hard to prepare tools and other related equipment," "It is tiring," and "I don't like insects. ＜Figure 5＞

Favorite brands and purchase channels

When asked to choose up to three favorite outdoor brands, Coleman, Montbell, and Snow Peak were the top choices for equipment, and The North Face, Montbell, Coleman, and Patagonia were the top choices for clothing. ＜Figure 6＞

Outdoor sports, camping, and barbecue equipment was purchased from "outdoor/camping equipment specialty stores" (62%), "home centers" (50%), and "general e-commerce sites such as Amazon" (35%). Specialty stores" and "home centers" were used most frequently by consumers in their 50s and 60s. ＜Figure 7＞

Report Item List

□ Attribute questions (gender / age / never married / family living together / occupation / place of residence / household ownership of private cars / type of car owned or car-shared / personal ownership of motorcycles and bicycles / type of personal motorcycle and bicycle ownership / household income)

▼Survey Results Details
□ Where to go for overnight/day camping and barbecue
□ Overnight/day-trip campsites currently used and would like to use in the future
□ Overnight/day camp/barbecue people to do together
□ When did you start overnight/day camps and barbecues?
□ Reasons for overnight/day camps and barbecues
□ Ownership of camping and barbecue-related equipment
□ Transportation for camping and barbecuing
□ Reasons for never having camped or barbecued
□ Camping and barbecue I would like to try in the future
□ What will lead you to camp/barbecue in the future?
□ Localities where we are currently camping and barbecuing.
□ Regions where we would like to go for camping and barbecue in the future.
□ Favorite outdoor specialty brands (clothing/equipment)
□ Reference information on outdoor sports and camping
□ Purchase channels for outdoor sports and camping equipment