Survey on Double-Speed Video Viewing (2024)

A Survey on Double-Speed Video Viewing (2024) was conducted among men and women aged 20-69 nationwide. In recent years, more and more content has become available through video distribution services, and people may watch videos at double-speed with an eye on time performance (typa). In this survey, we asked respondents about their experience of watching video content at double-speed, genres and scenes they watch at double-speed, their awareness of watching videos at double-speed, and video content they would like to watch at lower speeds.

＊Video content: Recorded TV programs and content on video distribution services such as YouTube, Amazon Prime Video, and Netflix. 
＊Double-speed viewing refers to playing and watching videos at a faster speed than the standard speed.

Survey Result Topics

47.0% of respondents have experienced double-speed viewing of video content, a 12.6-pt increase from three years ago.

Both men and women in their 20s and 30s have a high viewing experience rate of over 40% to 60%, but even those in their 50s and 60s account for 30% to 40%, indicating that double-speed viewing is not limited to the younger generation but has spread to all age groups. ＜Figure 1＞

"Drama," "Variety," and "Special videos" topped the list of video content viewed at double speed. "News/reports" ,"product introductions and summary videos" and "movies" were also frequently viewed at double-speed.

 ＜Figure 2＞

The most common scene for viewing at double speed was "All together on holidays" at 40%, followed by "At night on weekdays" and "Right before bed" at 30%. This was followed by "weekday nights" and "right before going to bed" at 30%.

Those in their 20s watch at double speed when they have some free time, such as "while eating lunch," "while waiting for a turn," and "on buses and trains. ＜Figure 3＞

Although the highest percentage of respondents chose "I separate what I watch and what I don't watch at double speed," the good points of "I have more freedom" and "I can watch a lot more efficiently" and the concerns of "It is difficult to leave an impression and I easily forget the content," "My eyes and ears seem tired," and "I cannot understand well" are almost equal in percentage.

Female respondents in their 20s and 30s selected "can watch many videos efficiently," while male respondents in their 20s selected "feel like I will lose time if I don't watch at double speed" and "can concentrate on watching," indicating that the younger generation is particularly conscious of time efficiency. ＜Figure 4＞

The videos that the respondents wanted to watch at lower speeds were those aimed at learning, such as "sports," "dance," "piano," "makeup," and "English," as well as content to check how to do something or to keep in memory.

＜Figure 5＞

Survey Item

□Attribute Questioning
□Experience watching video content at double speed
□Video content viewed at double speed
□Scenes in which video content is viewed at double speed
□Attitudes toward viewing video content at double speed
□Video content to be viewed at low double speed