Survey on pets (2024)
2024 / 04 / 24

We conducted the "Survey on Pets (2024)" among men and women aged 20-69 nationwide. There has been a pet boom since the spread of the new corona infection, but what is the situation like now that the corona disaster is over? In this survey, we asked about "current pet-owning status," "concerns or problems with other households' pets," and "things other than animals that make people feel like pets".
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
- No change in pet ownership before and after Corona, about 40% for dogs and cats.
Pets of concern are "toilet misbehavior," "meowing," and "odor".
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Survey Result Topics
The percentage of cat ownership tends to be slightly higher among females and among males for fish ownership. <Figure 1 and Figure 2>

Robot vacuum cleaners," "home appliances with voice notifications," "animal-like robots," and "cloud voice services" all received less than 10% of the votes. <Figure 5>

Survey Overview
| Survey Method | Internet research (using Cross Marketing's QiQUMO self-administered survey tool) |
| Survey Region | 47 prefectures in Japan |
| Survey Target | Men and women aged 20-69 |
| Survey Period | Friday, April 19 - Sunday, April 21, 2024 |
| Valid Responses | 1,100 sample for this survey |
Note: Due to rounding, the composition ratio may not add up to 100% in the survey results.
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
Credit Attribution for Citation and Reproduction
When citing or reproducing this release, please be sure to clearly credit our company as follows:
Example: "According to a survey conducted by Cross Marketing, a marketing research company..."
Contact Information for Media Inquiries
Public Relations: Marketing Department
Phone: 03-6859-1192
Email: pr-cm@cross-m.co.jp

