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Survey on Food Price Increases (2025)

2025 / 02 / 19

20250219foodprice

We conducted the "Survey on Food Price Hikes (2025)" among men and women aged 20-69 nationwide. food prices have increased since 2022, and some ingredients have continued to rise in price. In this survey, we asked respondents about "whether they feel food prices are going up," "foods that they think have gone up in price," "recent food purchases due to price hikes," and "foods they buy less or more due to food price hikes.

The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.

  • Rice is the No. 1 food item that people buy less often due to rising food prices.
    Opportunities to buy bean sprouts and tofu increased.
  • Survey on Food Price Increases (2025)

Survey Result Topics

90% of respondents felt that food prices are going up, of which 70% "strongly feel" this.

Women and those in their 40s to 60s selected "strongly feel" more than men. <Figure 1

20250219foodprice_01

Rice ranked first in terms of food items that have increased in price, at 75.6%. This was followed by leafy greens and eggs. Fruits and vegetables", "fruits", and "root vegetables" were also in the 20% range, with vegetables and fruits topping the list.

<Figure 2

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Around 30% of the recent food buyers selected "I actively select discounted and bargain foods," "I try to buy foods at stores where I can buy them at lower prices," and "I use discounts such as point reductions and coupons. These were followed by "actively looking for information on specials and sales," and "deciding what to buy in advance and buying only what I need.

<Figure 3

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The top three foods that have decreased in purchase due to the price increase are "rice," "sweets," and "cabbage," while "bean sprouts," "tofu," and "bread" are the foods that have increased in purchase, and foods that seem inexpensive stand out.

<Figure 4

20250219foodprice_04_1

Survey Item

□Attribute Questions 
□Do you feel food prices have increased 
□Foods you think have increased in price 
□How you shop for food these days due to price increases 
□Foods you buy less or more due to food price increases

Survey Overview

Survey Method Internet research 
(using Cross Marketing's QiQUMO self-administered survey tool)
Survey Region 47 prefectures in Japan
Survey Target Men and women aged 20-69
Survey Period Friday, February 14 - Sunday, February 16, 2025
Valid Responses 1,100 sample for this survey

Note: Due to rounding, the composition ratio may not add up to 100% in the survey results.

The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.

Credit Attribution for Citation and Reproduction
When citing or reproducing this release, please be sure to clearly credit our company as follows:
Example: "According to a survey conducted by Cross Marketing, a marketing research company..."

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Phone: 03-6859-1192
Email: pr-cm@cross-m.co.jp

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