Survey on Food Price Increases (2025)
2025 / 02 / 19

We conducted the "Survey on Food Price Hikes (2025)" among men and women aged 20-69 nationwide. food prices have increased since 2022, and some ingredients have continued to rise in price. In this survey, we asked respondents about "whether they feel food prices are going up," "foods that they think have gone up in price," "recent food purchases due to price hikes," and "foods they buy less or more due to food price hikes.
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
- Rice is the No. 1 food item that people buy less often due to rising food prices.
Opportunities to buy bean sprouts and tofu increased. - Survey on Food Price Increases (2025)
Survey Result Topics
Around 30% of the recent food buyers selected "I actively select discounted and bargain foods," "I try to buy foods at stores where I can buy them at lower prices," and "I use discounts such as point reductions and coupons. These were followed by "actively looking for information on specials and sales," and "deciding what to buy in advance and buying only what I need.
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Survey Overview
| Survey Method | Internet research (using Cross Marketing's QiQUMO self-administered survey tool) |
| Survey Region | 47 prefectures in Japan |
| Survey Target | Men and women aged 20-69 |
| Survey Period | Friday, February 14 - Sunday, February 16, 2025 |
| Valid Responses | 1,100 sample for this survey |
Note: Due to rounding, the composition ratio may not add up to 100% in the survey results.
The report is available for download in the Japanese version of the article.
*The report is only available in the Japanese version.
Credit Attribution for Citation and Reproduction
When citing or reproducing this release, please be sure to clearly credit our company as follows:
Example: "According to a survey conducted by Cross Marketing, a marketing research company..."
Contact Information for Media Inquiries
Public Relations: Marketing Department
Phone: 03-6859-1192
Email: pr-cm@cross-m.co.jp


