2003 - 2005
Founding Period
With internet-based research as the core business,
Cross Marketing Inc. was established in Shibuya-ku, Tokyo.
Started business with 3 members, including CEO Igarashi.
April 2003
Establishment of Cross Marketing Inc.
October 2003
Formed a business alliance with Axiv.com Inc.
January 2004
Obtained Privacy Mark certification
2006 - 2007
First Growth Period
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In-house development of aggregation tools to meet customer needs,
and business collaboration to meet client needs.
March 2006
Launched REAL CROSS (now Cross Finder2), a simple tabulation application
May 2006
Capital and business alliance with EC Navi Corporation (currently VOYAGE GROUP Corporation) and Research Panel Inc.
2008 - 2011
Listing of stock and business expansion
Number of employees exceeds 100. Listed on Mothers,
Business collaboration with VOYAGE GROUP Co.
Started IT solution business.
September 2008
Launched "Eikyufumetsu Research," an Internet research service, in cooperation with Credit Saison and Research Panel.
October 2008
Listed on the Tokyo Stock Exchange Mothers market.
May 2009
Research and Survey Inc. becomes a group company, and offline research begins in earnest.
Became a member of the Japan Marketing Research Association (JMRA)
September 2010
(Launched joint development of a hybrid version of CORE, a comprehensive lifestyle survey system for consumers, with R&D Co.
January 2011
Opened the West Japan Sales Office of Cross Marketing Inc.
2012 - 2017
Overseas expansion and grouping
As a marketing partner to our clients,
we expanded service coverage to global markets.
May 2012
Kadence China Inc. established in China.
October 2012
Awarded the 10th Deloitte Touche Tohmatsu Limited Japan Technology Fast 50, a ranking of technology companies by growth rate.
June 2013
Established Cross Marketing Group Inc. Transitioned to a holding company structure. Listed on the Tokyo Stock Exchange Mothers market.
November 2013
Cross Marketing Group Inc. makes Util Inc. a consolidated subsidiary.
May 2014
Head office relocated to Tokyo Opera City Tower in Nishi-Shinjuku, Shinjuku-ku, Tokyo
November 2014
Cross Marketing Group Inc. acquires shares of Kadence International Business Research Pte. Ltd. in Singapore
February 2015
Cross Marketing Group Inc. makes Research and Development Inc. a consolidated subsidiary
October 2015
Cross Marketing Group Inc. establishes a local subsidiary, Cross Marketing (Thailand) Co.
(currently Kadence International (Thailand) Co.
November 2015
Cross Marketing Group Inc. makes Jupiter MR Solutions Co., LTD (Thailand) its subsidiary
February 2016
Cross Marketing Group, Inc. acquires marketing business from Japan Publicity, Inc,
Establishes Cross Marketing Group USA, Inc. in the U.S.
July 2017
Launched QiQUMO, a self-administered survey tool
2018 - Present
Cross Marketing Group Changes Its Listing to the First Section of the Tokyo Stock Exchange
Becomes a Marketing Solutions Company
SNS analysis, data utilization support, etc.
Becomes a marketing solutions company that goes beyond research.
March 2018
Cross Marketing Group Inc. changes its listing to the First Section of the Tokyo Stock Exchange
March 2018
Formed business alliance with Tagpic, an Instagram marketing company
August 2018
Establishment of Nagoya Office of Cross Marketing Inc.
September 2018
Formed business alliance with YOLOJAPAN, a foreigner employment website operator Expanded marketing research services for foreign residents in Japan
January 2019
Launched "Social Cross," a word-of-mouth analysis service for SNS and online
February 2019
Formed business alliance with Degram Labs, a personality pattern analysis company
February 2020
Launched "Customer Journey Data Analysis," a CRM analysis support service for companies to utilize big data
Launched "Data Storyboard," a strategy development support service for content marketing
August 2020
Launched Cross-UX, an agile UX research service Supporting the improvement of digital customer experience value - jointly provided by Cross Marketing and Pop Insight
October 2020
Completes merger with Cross Marketing Inc. and Research and Development Inc.
June 2021
Became an official partner of LINE Research provided by LINE Corporation
December 2021
Launched CrossData, a customer success BI system that realizes customer-oriented CRM activities.
March 2022
Completed the merger with Cross Marketing Inc. and Shoppers Eye Co.